We're finding a lot of success in moving the standard Order Confirmation Email from Shopify to Klaviyo. Gives us way more flexibility in terms of what we can design & content we can include. These emails inherently are some of the highest opened so take advantage of this.

Note: A decent chunk of our clients are on Shopify Plus. We’ve been setting this up for those clients. I have reached out to Klaviyo to confirm whether or not this is possible for brands that aren’t on Shopify Plus. I will update this when I hear back.

See a super quick example email I threw together.

Note: A big key to the success of this particular email and why we like moving this over to Klaviyo for our clients is because of the flexibility and control of being able to insert cross-sell/upsells, referral program, and social callouts at the bottom of the email. Scroll to the very bottom of this article for two such examples.

Beneath this example, I’ll provide exactly what you need to load into Klaviyo for each section.

Section 1 (Text Block):

Thank you for your purchase!

Section 2 (Text Block):

This email is to confirm your order. Your order number is {{ event.extra.order_number }}.

Section 3 (Text Block):

Billing Address:

{{ event.extra.billing_address.name|title }}
{{ event.extra.billing_address.address1 }}
{{ event.extra.billing_address.city|title }}, {{ event.extra.billing_address.province }} {{ event.extra.billing_address.zip }}
{{ event.extra.billing_address.country }}

Section 4 (Text Block):

Shipping Address:

{{ event.extra.shipping_address.name|title }}
{{ event.extra.shipping_address.address1 }}
{{ event.extra.shipping_address.city|title }}, {{ event.extra.shipping_address.province }} {{ event.extra.shipping_address.zip }} {{ event.extra.shipping_address.country }}

Section 5 (Text Block):

Order Details:

Section 6 (Table Block):

Section 7 (Text Block):

Subtotal: {{ event.extra.subtotal_price }}
Shipping: {{ event.extra.shipping_lines.0.price }}
Total: {{ event|lookup:'$value' }}

Section 8 (CTA):

Track Your Order

{{ event.extra.order_status_url }}

Aside from increasing engagement within your Klaviyo account which is good for deliverability, we’re able to drive revenue and further build community from this email as well.

Here are a few ways in-which we accomplish this:
- Recommending other products (great cross-sell/upsell opportunity)
- Promoting your referral program
- Inviting someone to follow you on social

Here’s how Dollar Shave cross-sells/upsells in their Order Confirmation email.

Here’s how iHerb incorporates selling as well as their referral/rewards program.