SMS Campaign Checklist 

Here’s the SMS Campaign Checklist my team put together that you should consult before you press send on your next campaign.

Initial Campaign Set Up:

  • Title your campaign in your SMS Platform

  • Set up proper segment for the campaign

  • Set up proper send date and time

Campaign Essentials (for Most Messages):

  • Brand Name

  • Hook/Personalization

  • Promotion

  • CTA

  • Link

  • Reply Stop to Unsubscribe (every few messages)

  • Image/GIF (if necessary)

Campaign Optimizations and Quality Check:

  • Break apart sentences so it’s easy to read

  • Spell check

  • Coupon code added into text (make sure coupon code is set up)

  • Send campaign to your phone to test

  • Test link

Two Final Questions to Ask Yourself:

  • Does this align with the brand’s goals?

  • Is this worth a text?