25 ChatGPT Copywriting Prompts to Improve Your Copywriting
ChatGPT is the most powerful tool in the world.
But most people use it wrong. Today, I will be sharing the best copywriting prompts with you that you can use in any advanced AI model and get the best copywriting.
Copywriting Prompts for ChatGPT
Here are 25 ChatGPT copywriting prompts you can steal to 25x your copywriting results. This list is not limited to ChatGPT only. You can also use it in other LLM models like Gemini, Grok, Deepseek, etc
Use these to enhance your copywriting practice and email copywriting exercises.
1. Features–Advantages–Benefits (FAB) Prompt
Using the FAB framework, write an email campaign that highlights the [features] of our [product/service].
Explain how these [advantages] help [ideal customer persona].
Elaborate on the [benefits] and how our product improves their life.
2. PASTOR Prompt
Write an email using the PASTOR framework to address the pain points of [ideal customer persona].
Identify the [problem], amplify the consequences, and share a [story] related to it.
Add [testimonials], present our [offer], and ask for a response.
3. Before–After–Bridge (BAB) Prompt
Show the [problem] faced by [ideal customer persona] before using our [product/service].
Then show their improved life after using it.
Finally, build a [bridge] showing how they can reach that improved state.
4. AIDA Model (Attention–Interest–Desire–Action)
Grab attention with a bold opening.
Build [interest], create [desire] for our [product/service], and end with a strong call to action.
5. Problem–Agitate–Solve (PAS)
Identify a painful [problem] for [ideal customer persona].
Agitate the issue to show why it’s serious.
Then present our [product/service] as the perfect solution.
6. Picture–Promise–Prove–Push
Paint a vivid picture that sparks desire for our [product/service].
Describe how it delivers on promises.
Use testimonials as proof and give a final push to act.
7. Star–Story–Solution Prompt
Introduce the main character of a [story] tied to our [product/service].
Show how they succeed using our solution.
8. Awareness–Comprehension–Conviction–Action
Help [ideal customer persona] understand their [problem].
Build conviction to use our [product/service] as the solution.
End with a clear call to action.
9. Five Basic Objections Prompt
Address objections: lack of time, money, belief, trust, or need.
Highlight our [unique selling point] and ask for the [desired action].
10. Four C’s (Clear, Concise, Compelling, Credible)
Write clear, concise, and credible copy that persuades [ideal customer persona] to act.
Include our [unique selling point] and [desired action].
11. Consistent–Contrasting Prompt
Keep a consistent message but use contrast to draw attention.
Include [product/service], [unique selling point], and [desired action].
12. Strong–Weak Prompt
Use strong language to emphasize benefits.
Acknowledge any weakness honestly.
Include [unique selling point], [pain point], and [desired action].
13. Emotion–Logic Prompt
Connect emotionally with [ideal customer persona], then use logic to persuade.
Include [emotion], [pain point], and [desired action].
14. Personal–Universal Prompt
Use “you” language to address specific needs of [ideal customer persona].
Connect our [product/service] to universal human experiences.
15. Urgency–Patience Prompt
Create urgency for action now.
Show how our [product/service] delivers lasting, long-term results.
16. Expectation–Surprise Prompt
Set expectations for our [product/service].
Then surprise readers with unexpected benefits.
17. Exclusive–Inclusive Prompt
Position our [product/service] as elite but still accessible.
Show it’s both desirable and inclusive.
18. Positive–Negative Prompt
Highlight positive outcomes of using our [product/service].
Address any negatives constructively and build trust.
19. Past–Present–Future Prompt
Link to [ideal customer persona]’s past experiences.
Show how our [product/service] improves their present and future.
20. Friend–Expert Prompt
Use a friendly tone to connect with readers.
Then show expertise and credibility in our field.
21. Pain–Agitate–Relief Prompt
Identify pain points.
Agitate the problem to raise urgency.
Present our [product/service] as the relief.
22. Solution–Savings–Social Proof Prompt
Show the [problem] our [product/service] solves.
Highlight time or money saved.
Add testimonials or social proof.
23. Story–Solve–Sell Prompt
Tell a story that relates to the customer’s [problem].
Show how our product solves it and close with a strong CTA.
24. AIDA Model (Again)
Grab attention, build interest, create desire, and inspire action for our [product/service].
25. The 6 W’s Prompt
Answer who, what, when, where, why, and how about our [product/service].
Include [unique selling point] and [desired action].
