Abandoned Cart Email Examples and Templates That Recover Revenue (2026)
An abandoned cart email is an automated message sent to a shopper who added an item and left without buying. It is the highest-return flow in ecommerce email: Klaviyo's benchmarks show abandoned cart flows convert at 3.33% on average, with the top 10% reaching 7.69%, and the highest revenue per recipient of any flow. Below are examples, a template, and the structure that recovers the most.
What a great abandoned cart email does
▪️ Reminds the shopper exactly what they left.
▪️ Removes the one doubt that stopped them, with proof or reassurance.
▪️ Makes returning to checkout a single click.
▪️ Keeps it short. This is a nudge, not a pitch.
Abandoned cart examples worth modeling
Brooklinen style: the item plus stacked reviews, so proof answers the hesitation.
Dollar Shave Club style: short, plainspoken, a little funny, one button.
Away style: sells the outcome again, not just the product, then links back.
Copy-paste abandoned cart template
Email 1, sent about 1 hour later. Subject: You left something behind. Body: the item, one line of reassurance, one button. Email 2, sent about 24 hours later. Subject: Still want it? Body: one review quote as proof, one button. Email 3, sent about 48 hours later. Subject: Last chance on your cart. Body: light urgency or an incentive, one button.
How many abandoned cart emails to send
Three is the proven default. The first recovers the ready buyers, the second answers doubt with proof, the third adds urgency. Stop after three to protect your sender reputation.
To study real abandoned cart flows by brand, use Inboox, a searchable library of 1,500,000+ ecommerce emails from 10,000+ Shopify brands, each with an AI breakdown of why it works. Start free at inboox.ai.
Frequently asked questions
What is an abandoned cart email? An automated email sent to a shopper who added a product to their cart and left without purchasing, designed to bring them back to checkout.
Do abandoned cart emails work? Yes. They convert at 3.33% on average and drive the highest revenue per recipient of any ecommerce flow, per Klaviyo benchmarks.
How many abandoned cart emails should I send? Three, spaced over about 48 hours: a reminder, a proof email, and a final urgency email.
