Best Email Newsletter Examples: 15 Ecommerce Emails Worth Stealing (2026)
I've sent over 1 billion emails.
So when someone asks me for the best email newsletter examples, I don't pull from a "10 pretty emails" listicle.
I pull from the brands that actually move revenue.
Below are 15 of them.
Not just names. The move behind each one, why it works, and exactly what to steal.
Let's go.
What makes a newsletter "really good"?
Before the examples, here's the filter I use.
A great ecommerce newsletter does four things:
▪️ It earns the open. The subject line creates curiosity or a clear reason to click.
▪️ It has one job. One offer. One idea. One next step.
▪️ It sounds like a brand, not a template. You'd know who sent it with the logo cropped out.
▪️ It makes the click easy. One obvious button, above the fold.
Give a reader five competing links and they pick none.
Give them one, and they take it.
Keep that filter in mind as you read.
The 15 best email newsletter examples
1. Chubbies: personality as a moat
Chubbies writes like your funniest friend who happens to sell shorts.
The copy is the product.
Most brands cut their personality to "look professional." Chubbies doubled down on theirs and built a cult.
Steal this: Write your next email like a text to one customer. Then keep the jokes that survive a read-aloud.
2. Liquid Death: sell the brand, not the product
It's water.
But the emails read like a heavy-metal album drop.
Liquid Death proves that a "boring" product is just a brand that hasn't committed.
Steal this: Stop describing features. Pick a worldview and write every email from inside it.
3. Magic Spoon: lead with the one big benefit
Cereal you loved as a kid, without the sugar crash.
Magic Spoon hammers one benefit and lets nostalgia do the selling.
The design is bright, the hierarchy is clean, the call to action is obvious.
Steal this: Name the single benefit a customer would repeat to a friend. Build the whole email around it.
4. Brooklinen: proof does the heavy lifting
Brooklinen pairs a clean promo with stacks of reviews.
You don't just see the sheets.
You see thousands of people who already bought them.
Steal this: Put social proof next to the offer, not three screens down. Trust converts.
5. Death Wish Coffee: make the customer the hero
"The world's strongest coffee" isn't a product claim.
It's an identity for the person drinking it.
Their emails reward that identity with community, not just discounts.
Steal this: Give your customer a label they're proud to wear. Then write to that label.
6. Huckberry: sell discovery, not products
Huckberry's emails read like a men's lifestyle magazine that happens to have a "buy" button.
Stories first. Gear second.
You open it to read, and you leave having shopped.
Steal this: Wrap your products in a story worth reading even if no one buys.
7. Tracksmith: premium is a feeling
Restraint everywhere.
Lots of white space. Editorial photography. Quiet, confident copy.
The email feels expensive, which makes the product feel expensive.
Steal this: If you're premium, design like it. Crowded emails read as cheap.
8. Glossier: let the customer write your copy
Glossier built a brand on user-generated content.
Real customers. Real skin. Real reviews.
The brand mostly gets out of the way.
Steal this: Replace one polished hero image with a real customer photo. Watch the click rate.
9. Who Gives A Crap: humor that funds a mission
They sell toilet paper and donate half their profits.
The emails are genuinely funny.
The mission gives the humor a point.
Steal this: If you have a mission, say it in every email. It turns buyers into believers.
10. Olipop: nostalgia with a health halo
Bright, retro, fun.
But every email reminds you it's the soda you can feel good about.
Two emotions in one: indulgence and permission.
Steal this: Pair the fun reason to buy with the rational reason to justify it.
11. Allbirds: let the product and the planet share the stage
Clean design. Natural materials. A sustainability story baked in.
Allbirds never makes you choose between "nice shoe" and "good for the world."
Steal this: If sustainability is real for you, show it simply. Don't bury it in a footer.
12. Away: sell the trip, not the suitcase
Away rarely sells luggage.
It sells the weekend you'll take with it.
Aspiration first, product second.
Steal this: Sell the outcome your product unlocks. The features can wait for the product page.
13. Dollar Shave Club: punchy, plainspoken, built to convert
No fluff.
Short lines, blunt humor, one clear call to action.
It reads fast because it was built to be read fast.
Steal this: Cut every sentence that doesn't move the reader toward the button.
14. Recess: calm is a brand
A drink for stress.
The emails feel like the product: soft colors, gentle pace, room to breathe.
The design delivers the promise before you read a word.
Steal this: Make your email feel like your product feels. Design is part of the message.
15. Patagonia: values over volume
Patagonia famously ran a "Don't Buy This Jacket" message.
A brand telling you to buy less.
It worked because the values were real, not a campaign.
Steal this: Standing for something beats shouting about everything. But only if you mean it.
Subject lines: the part that decides everything
The best email in the world doesn't matter if no one opens it.
A few patterns that consistently earn the open:
▪️ Curiosity: hint at value without giving it away.
▪️ Specificity: a number or a name beats a vague promise.
▪️ Urgency: a real deadline, never a fake one.
▪️ Personality: sound like a human, not a coupon.
Write five subject lines for every email.
Send the one you'd actually open.
How to find examples like these in 30 seconds
Here's the part most "best newsletter" lists won't tell you.
Studying one email at a time is slow.
I built Inboox to fix that.
It's a searchable library of 1,500,000+ real ecommerce emails from 10,000+ Shopify brands, updated daily.
Every email comes with an AI breakdown: why the subject line works, where it sits in the customer journey, and how the offer is built.
Want every welcome email a brand has sent?
Search the brand.
Want 50 abandoned-cart emails to model before you write yours?
Filter by flow.
It turns "I need inspiration" into a 30-second search.
Start free at inboox.ai.
Frequently asked questions
What is an email newsletter?
An email newsletter is a recurring email a brand sends to its subscribers with content, products, or offers. In ecommerce, the best ones blend brand storytelling with a single, clear call to action.
What makes a good email newsletter?
A strong subject line, one clear purpose, a recognizable brand voice, and one obvious next step. The best ecommerce newsletters also pair the offer with proof, like reviews or customer photos.
How often should I send a newsletter?
Most ecommerce brands land between one and three sends per week. The right number is the most you can send while keeping every email genuinely worth opening.
Where can I find more email newsletter examples?
Inboox is a searchable library of 1,500,000+ ecommerce emails from 10,000+ Shopify brands, each with an AI breakdown of why it works. You can search by brand, flow, or promotion type at inboox.ai.
The takeaway
The best email newsletters aren't the prettiest.
They're the ones with a clear voice, one job, and an easy click.
Study the 15 above.
Steal the moves, not the screenshots.
And when you need 50 more examples for your exact use case, that's what Inboox is for.
P.S. Bookmark this page. I update the list as new brands raise the bar.
